In: mailing campaign

Shelf Life of a Mailing List: Getting the Most Out of Purchased Lists

When businesses dip their toes into the world of mailing lists for the first time, they often unwittingly make simple mistakes that jeopardize the success of their marketing campaigns. We know that being a first-time mailing list buyer can be tricky, because you simply don’t know what the best practices are. One of the most common mistakes we see with novice list buyers is that they’ll purchase or rent a mailing list, sit on it for a long time before using it, and then are surprised when their response rates are low. Respecting the shelf life of a mailing list is crucial to running a successful direct marketing campaign, so let’s clear this one up once and for all.

How Will the Postal Service Cut-Backs Affect Your Company? Mailing List Companies Want to Know

It sounds like next-day-mail is going to be a thing of the past. With the huge cut-backs the Post Service has...


Marketing List and Postage Savings Until the End of July 2011!

Do You Want HUGE Savings on Your Next Mailing Campaign? Well, work with US Data Corporation from now until the end...