In: list company

Mailing List Mistakes to Avoid – Part 5: Find a Trustworthy List Provider

Mailing List Mistakes to Avoid – Part 5: Find a Trustworthy List Provider

Welcome to Part 5 of the “Mailing List Mistakes to Avoid” blog series. This blog series will be a lineup of...

Mailing List Mistakes to Avoid - Part 2: Research List Providers

Mailing List Mistakes to Avoid – Part 2: Research List Providers

Welcome to Part 2 of the “Mailing List Mistakes to Avoid” blog series. This blog series will be a lineup of...

Mailing List Mistakes to Avoid - Part 1: Introduction to Investing in a List

Mailing List Mistakes to Avoid – Part 1: Introduction to Investing in a List

Welcome to “Mailing List Mistakes to Avoid” blog series. This series will be the ultimate lineup of major mistakes people make when...

Direct Mail Lists: What You Should Know Before You Buy

Direct mail marketing has continued to work efficiently for businesses and can be an essential part of a marketing campaign, which...

Shelf Life of a Mailing List: Getting the Most Out of Purchased Lists

When businesses dip their toes into the world of mailing lists for the first time, they often unwittingly make simple mistakes that jeopardize the success of their marketing campaigns. We know that being a first-time mailing list buyer can be tricky, because you simply don’t know what the best practices are. One of the most common mistakes we see with novice list buyers is that they’ll purchase or rent a mailing list, sit on it for a long time before using it, and then are surprised when their response rates are low. Respecting the shelf life of a mailing list is crucial to running a successful direct marketing campaign, so let’s clear this one up once and for all.

Response Lists vs Compiled Lists: Which Is Right For You?

Response Lists vs Compiled Lists: Which Is Right For You?

The world of mailing lists can be a complicated one, especially as a first-time list buyer, and it can be difficult to know which kind of list is right for your business. In an effort to demystify the process, let’s break down a couple of data buzzwords you’ll often hear: response lists and compiled lists. Understanding these types of data and their uses could be your first step towards marketing success.

Apples and Oranges...data is NOT data!

Apples and Oranges…data is NOT data!

I’m sick of people saying, “data is data” as if all data is the same. Data is NOT data! This huge...