US Data Corporation Launches New GoldDust Lead Tracking Service
US Data Corporation is pleased to announce the launch of a new service called GoldDust Lead Tracking. GoldDust allows businesses to...
Relevancy: The Key to Lead Generation Marketing Success
In the direct mail marketing world, we have a common saying: “Junk mail is just mail delivered to the wrong person.” Now I know it sounds a little gimmicky, but there is actually truth in this saying, not just for direct mail but for all types of lead generation marketing. Junk mail ceases to be “junk” when the recipient actually needs or wants what that mail piece offers. At that point, it transitions into something useful, even welcome, especially if it solves a problem. The term “junk mail” refers, not to all promotional mailings, but to promotional mailings that were not relevant to the recipient.