In: leads

US Data Corporation Launches New GoldDust Lead Tracking Service

US Data Corporation is pleased to announce the launch of a new service called GoldDust Lead Tracking. GoldDust allows businesses to...

Developing a Content Strategy for Your Business

The creation of smart and engaging content can be a daunting task when it comes to developing a content strategy for...

Relevancy: The Key to Lead Generation Marketing Success

In the direct mail marketing world, we have a common saying: “Junk mail is just mail delivered to the wrong person.” Now I know it sounds a little gimmicky, but there is actually truth in this saying, not just for direct mail but for all types of lead generation marketing. Junk mail ceases to be “junk” when the recipient actually needs or wants what that mail piece offers. At that point, it transitions into something useful, even welcome, especially if it solves a problem. The term “junk mail” refers, not to all promotional mailings, but to promotional mailings that were not relevant to the recipient.