In: Intent Data
Intent Data Decoded – Customer Tracking to Drive Results
Staying ahead in digital marketing requires a keen understanding of the tools that propel businesses forward. One such tool is intent data. Intent data sifts through the digital landscape, offering insights into customer preferences and behaviors. In this article, we delve into the pragmatic world of intent data, exploring its nuances and examining how marketers can utilize it strategically to track customers more effectively, ultimately boosting sales.