Targeted Marketing: Why Exclusion Is a Good Thing
- August 14, 2012
- admin
- Blog PostsMarketing Strategy
Here at US Data Corporation, we are big fans of targeted marketing; it’s the only practical way to plan a marketing campaign, especially in today’s economy. No business can afford to target everyone, and let’s be honest: The less you target, the less relevant your marketing becomes to the people who see it. This is why we strongly recommend that every business spend some time defining their target market before embarking on a marketing campaign: It will both save you money, and render your marketing more effective. However, many businesses shy away from targeted marketing, because they don’t want to “exclude anyone”. While this mindset may seem to make sense on the surface, it can actually hold your marketing efforts back in a substantial way. Here’s why.
US Data Corporation Canadian Business List
- August 9, 2011
- admin
- Blog PostsData Cards
US Data Corporation provides the freshest Canadian Business List in the industry. Click here for more information on our Canadian Businesses...