In: every door direct mail
The Pros and Cons of EDDM
In today’s blog post, we are going to go over the Pros and Cons of Every Door Direct Mail (EDDM). We...
Why EDDM Is A Bad Deal For Marketers
What’s more important to the marketer – Expense or Profit? How about BOTH! Take a closer look at EDDM (Every Door Direct Mail)… Can you say “junk mail” at its worst? The post office would have us believe that you should not send marketing messages to the “right target at the right time”… You should send your message to “Everyone – Every door – Every time”. Let’s look at both sides of the question above.