In: event marketing

Trick or Treat: Tips for the Halloween Marketing Season

Fall is quickly approaching, and with it comes that ghoulish holiday where jack-o-lanterns gleam from porches and people disguise themselves in elaborate costumes for one night. That’s right, Halloween is almost here, and if your business hasn’t at least considered adding a Halloween marketing campaign to your agenda, then you’re missing out! Halloween is expected to drive over $7 billion in retail sales in 2012, so make sure you capitalize on this holiday before it’s too late!