In: email

Email Personalization: Collect, Segment, and Use Customer Data

Email Personalization: Collect, Segment, and Use Customer Data

Have you ever walked into your local coffee shop and the barista knows your name, or even better, remembers your usual order?...

5 Email Mistakes You’re Probably Making

5 Email Mistakes You’re Probably Making

I’ve said it, you’ve heard it, but I’ll repeat it: email marketing is one of the most effective ways to reach...

Email Newsletters 101: Create a Newsletter That Works

Email Newsletters 101: Create a Newsletter That Works

The email newsletter is one of the most common and useful types of email marketing. Email newsletters can help businesses connect...

4 Email Marketing Tactics to Build Customer Loyalty

4 Email Marketing Tactics to Build Customer Loyalty

As marketers, one of our goals is to connect with our customers to build a relationship. When done well, loyalty email...

Mother’s Day Email Campaign Tips

Mother’s Day Email Campaign Tips

Mother’s Day falls on May 8th this year. That’s only a week and a half away! However, it is not too...

USPS Goes Digital with Real Mail Notification

USPS Goes Digital with Real Mail Notification

During last year’s National Postal Forum, Postmaster General and Chief Executive Officer of the Postal Service, Megan Brennan, announced a coming-soon...

Rejuvenate Your Email List with Spring Cleaning

Rejuvenate Your Email List with Spring Cleaning

It only seems like yesterday that New Year’s resolutions were the focus of email marketing conversations. However, as the winter chill...

8 Hilariously Accurate GIFs About Email Marketing

8 Hilariously Accurate GIFs About Email Marketing

One of my favorite nerdy and marketer-y past times is scrolling through GIFs about marketing. As a fellow marketer, they always...

Email Design Mistakes to Avoid in 2016

Email Design Mistakes to Avoid in 2016

With the ever-increasing number of businesses using email marketing, it is important that your email stands out. While there are many...

3 Must-Send Consumer Email Campaigns for E-Commerce Business

3 Must-Send Consumer Email Campaigns for E-Commerce Business

Reaching your audience through email marketing is an affordable and effective way to grow your e-commerce business and increase ROI. According...