In: email tips

Basic Email A/B Testing Tips

Basic Email A/B Testing Tips

Have you ever received an email and were blown away by how great it was? Well, besides good design and well-written copy,...

How to Get More Opens from Email Subscribers

How to Get More Opens from Email Subscribers

Email campaigns can help you connect with your customers, but people today are very picky about which emails they choose to...

Email Personalization: Collect, Segment, and Use Customer Data

Email Personalization: Collect, Segment, and Use Customer Data

Have you ever walked into your local coffee shop and the barista knows your name, or even better, remembers your usual order?...

5 Email Mistakes You’re Probably Making

5 Email Mistakes You’re Probably Making

I’ve said it, you’ve heard it, but I’ll repeat it: email marketing is one of the most effective ways to reach...

Don’t Delete Inactive Email Subscribers

Don’t Delete Inactive Email Subscribers

For many years, email marketers have been advised to delete inactive email subscribers from their email databases. Inactive email subscribers have...