In: email design

Tips for Split-Testing Your Email Campaigns

When I was preparing to send out my very first email campaign, I remember thinking that email marketing would be so simple. Boy, was I wrong! Any seasoned email marketer can tell you that conducting an email campaign, and a successful one at that, is a very tricky process, full of hurdles and straight-up uncertainty. It’s usually pretty obvious when a campaign falls flat on its face, but for other campaigns that seem to do alright, it can be hard to tell if your email marketing is really living up to its potential. Even worse, if you suspect that your emails could be performing better, it can be difficult to figure out exactly what will improve them. If you’ve ever been caught in this predicament, you might want to give split-testing a try.

3 Ways to Spruce Up Your Email Design for Fall

Fall is here, which means that businesses and consumers alike are emerging from the summer lull and kicking back into full gear. This is the perfect time to revamp your email marketing efforts, and one way to do this is to give your email design a makeover. If you’ve been using the same template for your newsletter for months or even years on end, it might be time to improve your email design, or simply switch things up and give your subscribers something fresh to keep them engaged. Play around with some of these email elements to keep your email design from getting stale!