In: email design

How to Make Your Brand Stick

What do you want your company to be? How is your company identified by other people? The answer to these questions...

4 Things Direct Mail Recipients Love

Even with the rise of email marketing over the years, people still love getting physical mail. Although it might seem easier...

The Dos and Don’ts of Email Design

If you’re looking to run an email marketing campaign for your company, it helps to know the ins and outs of...

Email Marketing: Helpful Tips on What NOT to Do

Email Marketing: Helpful Tips on What NOT to Do

Email marketing is an incredible tool for expanding your business and making your brand recognizable, but bad email practices could cause...

Email Marketing: A Balancing Act Between Images and Text

Images are a great way to spruce up your email marketing; they make emails much more visually interesting than plain text, and often increase engagement metrics as a result. However, sometimes email marketers take this desire to design flashy emails too far, and end up turning the entire email into one big image. While these image-only emails may be very visually appealing, they also come with some big disadvantages that you may want to consider before jumping aboard the image-only train.