In: email design
How to Make Your Brand Stick
What do you want your company to be? How is your company identified by other people? The answer to these questions...
The Dos and Don’ts of Email Design
If you’re looking to run an email marketing campaign for your company, it helps to know the ins and outs of...
Email Marketing: A Balancing Act Between Images and Text
Images are a great way to spruce up your email marketing; they make emails much more visually interesting than plain text, and often increase engagement metrics as a result. However, sometimes email marketers take this desire to design flashy emails too far, and end up turning the entire email into one big image. While these image-only emails may be very visually appealing, they also come with some big disadvantages that you may want to consider before jumping aboard the image-only train.