In: double opt in campaigns
Email List: Good Things Come to Those Who Repeat
The fast-paced “time is money” mentality of business often makes us forget that patience is a required virtue. Never was this maxim truer than with the evaluation and use of email lists. Too many businesses approach an email marketing campaign with the expectation of instant gratification. Without any prior experience, the sheer numbers involved have them thinking that a single broadcast to an email list will make them immediately and wildly wealthy. While this certainly would be nice, email marketing unfortunately just doesn’t work that way in the real world.
Email Marketing: 10 Sure-Fire Ways to Lose Subscribers
Email marketing is a delicate game to play. While businesses certainly need to get their message out to potential customers, failing to adhere to CAN-SPAM laws, or even designing your email marketing campaign in a “spammy” way, can get your email deleted, marked as spam, or even blacklisted. Here are 10 sure-fire ways to annoy your email list enough to lose tons of subscribers. Make these email marketing mistakes at your own peril!