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In: direct marketing

Clever Direct Mail Creatives to Inspire Your Own Campaign

Coming up with ideas for your direct marketing campaign can be difficult, especially when you want to avoid doing the same...

Direct Marketing Campaigns: Learning From An Unsuccessful Campaign

Direct marketing campaigns can be an excellent way to generate potential customers and leads, but what should you do when you...

Finding New Customers for the New Year

2013 is now in full swing, and as we all know, a new year is always a great time for new beginnings – and new customers. As the new year kicks in, this is the perfect time to refocus on marketing goals that you may have lost sight of in 2012, rekindle projects that got put on the backburner, and rejuvenate your customer base. Make new customer acquisition your priority in 2013 by following these 3 simple steps.

How My Dating Life Will Save Your Marketing. (You’re Welcome.)

I’m face-to-face with a marketing problem. The problem is about 5’10, brown-eyed, and is talking about his mother with his mouth full. This is one of the many dates I’ve been on recently who had me at hello and then lost me shortly after. Why? Because, I realized, when it comes to getting someone invested in you, being smart and having a lot to offer just isn’t enough. (Sorry, Date #8.) If your marketing milkshake isn’t bringing all your clients to the yard, ask yourself these three questions.

Response Rate vs. ROI: Which Marketing Metric Is More Important?

Determining the success of a marketing campaign without solid numbers to analyze is like throwing darts in the dark; you may have a vague idea of where to throw, but it’s still a toss-up as to whether or not you’ll actually hit your target. If you are conducting marketing campaigns without measuring that campaign’s metrics, you are missing out on valuable insights that will tell you how to move forward with your future marketing efforts. Today, we will explore two metrics that are commonly misunderstood: Response rate and return on investment (ROI). Let’s take a look at why they matter.

5 Tips to Optimize Your Mobile Landing Pages

It’s no secret that mobile marketing is one of the biggest trends in the marketing world today. Even direct marketing purists are beginning to incorporate mobile into their marketing strategies, because there is no denying that consumers are accessing web pages and making purchases directly through their mobile phones in astonishing numbers. That being the case, it is more important than ever to make sure that you create mobile landing pages that are optimized for conversion, especially if you are running a marketing campaign that features a QR code. Don’t let those mobile visitors slip away because you weren’t prepared for them! Here are 5 tips to ensure that doesn’t happen.

Direct Mail: The ‘Diamond in the Rough’ of Luxury Branding

Marketing for luxury items is a very different game from most traditional marketing strategies. Most items can be sold based on the usefulness or efficacy of the product; luxury items, on the other hand, are not about selling a product so much as what that symbol represents, be it wealth, glamour, or power. Luxury brand marketing is first and foremost about branding, because luxury items have very little to do with necessity and a great deal to do with image and lifestyle. As it turns out, direct mail is especially suited to luxury branding; one might even say direct mail is the ‘diamond in the rough’ of luxury brand marketing. Let’s explore why.

How to Measure Your Direct Mail Marketing ROI

Direct mail marketing campaigns can become expensive if not executed correctly, and especially during times of economic hardship, it is particularly important to back up marketing decisions with solid numbers. The most commonly accepted method of quantifying the success of a direct mail campaign is to calculate its Return on Investment (ROI). It’s not enough to simply know how much a campaign costs up-front; you also need to know how much revenue that campaign brought in, to determine whether or not it was financially worth the investment. Let’s walk through the process of calculating your direct mail ROI.

5-Step Guide to Writing an Effective Call-to-Action

So you’ve decided to embark on a direct marketing campaign? You’ve already got your marketing list, developed a great offer, and designed an eye-catching creative – but wait! You still need one thing: A strong, convincing call-to-action! Having an effective call-to-action is crucial in any direct marketing campaign, because prospective customers need a little guidance when it comes to taking action. Luckily, it’s not rocket science; follow these 5 steps and you’ll be writing effective calls-to-action like a pro in no time!

Email List: Good Things Come to Those Who Repeat

The fast-paced “time is money” mentality of business often makes us forget that patience is a required virtue. Never was this maxim truer than with the evaluation and use of email lists. Too many businesses approach an email marketing campaign with the expectation of instant gratification. Without any prior experience, the sheer numbers involved have them thinking that a single broadcast to an email list will make them immediately and wildly wealthy. While this certainly would be nice, email marketing unfortunately just doesn’t work that way in the real world.