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In: direct marketing

Liven Up Your Direct Mail Campaign with Color

Liven Up Your Direct Mail Campaign with Color

Many different factors go into creating a direct mail campaign that can capture and hold the attention of your audience. These...

2 Essential Steps to a Clean Mailing List

2 Essential Steps to a Clean Mailing List

You send out your direct mail campaign, but you are not seeing the results you anticipated. Response rates are low and...

6 Deadly Direct Mail Pitfalls

6 Deadly Direct Mail Pitfalls

Direct mail marketing is a great way to advertise and generate measurable sales results for your business. According to research by...

Don’t Ignore These 3 Marketing Focus Areas

Don’t Ignore These 3 Marketing Focus Areas

The marketing landscape is constantly changing. You have to stay on top of trends while continually managing existing efforts. However, even...

Targeted Marketing: The Secret to Direct Marketing Success

Targeted Marketing: The Secret to Direct Marketing Success

According to the US Census Bureau, there are over 120 million households in the United States. When designing a direct marketing...

[INFOGRAPHIC] Fascinating Direct Mail Facts

[INFOGRAPHIC] Fascinating Direct Mail Facts

There is no denying that digital marketing is very popular right now. That does not mean that it is the only...

5 Tips to Get Your Direct Marketing Campaigns Noticed

5 Tips to Get Your Direct Marketing Campaigns Noticed

Direct marketing campaigns are about making a direct connection with prospects and customers to promote your product and/or services. Direct marketing...

Direct Marketing Traps and How to Escape Them

Direct Marketing Traps and How to Escape Them

Direct marketing has been around for ages. It is one of the oldest types of marketing out there that is still...

Direct Marketing Ideas for St. Patrick’s Day Success

Every holiday represents a unique and potentially profitable business opportunity for your company, as long as you take the time to...

The Benefits of Integrating Direct Marketing and Content Marketing Strategies

Learning and utilizing new marketing techniques is a must for any business; however, many people only learn to practice those techniques...