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The #1 Email Marketing Fact You’re Never Told

You might be wondering what the #1 email marketing fact you’re never told is? The answer has to do with the...

6 Deadly Direct Mail Pitfalls

Direct mail marketing is a great way to advertise and generate measurable sales results for your business. According to research by...

direct marketing copy

5 Best Practices for Writing Amazing Direct Marketing Copy

You have figured out who your main target audience is. You have your perfectly targeted mailing and/or email list ready. It’s...

5-Step Guide to Writing an Effective Call-to-Action

So you’ve decided to embark on a direct marketing campaign? You’ve already got your marketing list, developed a great offer, and designed an eye-catching creative – but wait! You still need one thing: A strong, convincing call-to-action! Having an effective call-to-action is crucial in any direct marketing campaign, because prospective customers need a little guidance when it comes to taking action. Luckily, it’s not rocket science; follow these 5 steps and you’ll be writing effective calls-to-action like a pro in no time!