
5 Tips to Get Your Direct Marketing Campaigns Noticed
- February 4, 2015
- admin
- Blog PostsMarketing Strategy
Direct marketing campaigns are about making a direct connection with prospects and customers to promote your product and/or services. Direct marketing...
Response Rate vs. ROI: Which Marketing Metric Is More Important?
- December 4, 2012
- admin
- Blog PostsMarketing Strategy
Determining the success of a marketing campaign without solid numbers to analyze is like throwing darts in the dark; you may have a vague idea of where to throw, but it’s still a toss-up as to whether or not you’ll actually hit your target. If you are conducting marketing campaigns without measuring that campaign’s metrics, you are missing out on valuable insights that will tell you how to move forward with your future marketing efforts. Today, we will explore two metrics that are commonly misunderstood: Response rate and return on investment (ROI). Let’s take a look at why they matter.
5-Step Guide to Writing an Effective Call-to-Action
- August 27, 2012
- admin
- Blog PostsMarketing Strategy
So you’ve decided to embark on a direct marketing campaign? You’ve already got your marketing list, developed a great offer, and designed an eye-catching creative – but wait! You still need one thing: A strong, convincing call-to-action! Having an effective call-to-action is crucial in any direct marketing campaign, because prospective customers need a little guidance when it comes to taking action. Luckily, it’s not rocket science; follow these 5 steps and you’ll be writing effective calls-to-action like a pro in no time!

5 Strategies for Planning a Direct Marketing Campaign
- July 16, 2012
- admin
- Blog PostsMarketing Strategy
Effective and memorable direct marketing campaigns do not simply materialize based on luck; they require lots of hard work, planning, and strategizing. Don’t jump into your next direct marketing campaign with blinders on. Follow these 5 strategies to ensure your next campaign’s success!