In: direct mail

Capitalize on the Power of Direct Mail Personalization

Capitalize on the Power of Direct Mail Personalization

For decades, direct mail has been a key marketing strategy for small and big companies alike. From brick and mortar shops...

4 No-Brainer Ways to Measure Direct Mail Response Rates

4 No-Brainer Ways to Measure Direct Mail Response Rates

When you are running a direct mail campaign, it’s very important to track your results in order to improve your future...

Liven Up Your Direct Mail Campaign with Color

Liven Up Your Direct Mail Campaign with Color

Many different factors go into creating a direct mail campaign that can capture and hold the attention of your audience. These...

2 Essential Steps to a Clean Mailing List

2 Essential Steps to a Clean Mailing List

You send out your direct mail campaign, but you are not seeing the results you anticipated. Response rates are low and...

5 Best Practices for Writing Amazing Direct Marketing Copy

5 Best Practices for Writing Amazing Direct Marketing Copy

You have figured out who your main target audience is. You have your perfectly targeted mailing and/or email list ready. It’s...

4 Clever Direct Mail Ideas

4 Clever Direct Mail Ideas

Direct mail marketing is a great way to advertise and generate measurable sales results for your business. However, coming up with...

5 Tips to Get Your Direct Marketing Campaigns Noticed

5 Tips to Get Your Direct Marketing Campaigns Noticed

Direct marketing campaigns are about making a direct connection with prospects and customers to promote your product and/or services. Direct marketing...

Holiday Direct Mail Campaigns: Things to Check Before You Launch

Holiday Direct Mail Campaigns: Things to Check Before You Launch

The holiday season is one of the busiest times of year for marketers. I can’t promise you that the craziness has...

How Direct Mail and Social Media Can Work Together

How Direct Mail and Social Media Can Work Together

Do you often run direct mail campaigns? Have you been seeing the results you’ve hoped for? If you want to build...

The Dos and Don’ts of Building a Direct Mail Campaign

Running a direct mail campaign can often yield great results and help you build a well-rounded marketing strategy for your company....