In: direct mail

How to Measure and Track Direct Mail ROI

How to Measure and Track Direct Mail ROI

You’ve launched an awesome direct mail campaign, and now you’re getting responses. That’s great news! However, do you know how well...

Mailing List Mistakes to Avoid – Part 3: Understand Compilers vs. Brokers

Mailing List Mistakes to Avoid – Part 3: Understand Compilers vs. Brokers

Welcome to Part 3 of the “Mailing List Mistakes to Avoid” blog series. This series will be a lineup of major...

Mailing List Mistakes to Avoid - Part 2: Research List Providers

Mailing List Mistakes to Avoid – Part 2: Research List Providers

Welcome to Part 2 of the “Mailing List Mistakes to Avoid” blog series. This blog series will be a lineup of...

Mailing List Mistakes to Avoid - Part 1: Introduction to Investing in a List

Mailing List Mistakes to Avoid – Part 1: Introduction to Investing in a List

Welcome to “Mailing List Mistakes to Avoid” blog series. This series will be the ultimate lineup of major mistakes people make when...