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How to Measure Your Direct Mail Marketing ROI

Direct mail marketing campaigns can become expensive if not executed correctly, and especially during times of economic hardship, it is particularly important to back up marketing decisions with solid numbers. The most commonly accepted method of quantifying the success of a direct mail campaign is to calculate its Return on Investment (ROI). It’s not enough to simply know how much a campaign costs up-front; you also need to know how much revenue that campaign brought in, to determine whether or not it was financially worth the investment. Let’s walk through the process of calculating your direct mail ROI.

The Dreaded Deal Hunter: Why Direct Mail Coupons Are More Effective Than Daily Deal Sites

For a while, it seemed like I couldn’t go two days without hearing about some amazing deal one of my friends got on a daily deal site like Groupon or Living Social. Daily deals were all the rage, and businesses were raving about the enormous boost in business they had been seeing. However, as time has passed and many of those businesses have faded away, people have begun questioning the efficacy of these daily deal sites. Amidst all the debate, one thing has become crystal clear: Direct mail coupons are, and always were, much more effective at creating loyal, repeat customers. Why does direct mail have such a distinct advantage over online deals in the coupon world?

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5 Strategies for Planning a Direct Marketing Campaign

Effective and memorable direct marketing campaigns do not simply materialize based on luck; they require lots of hard work, planning, and strategizing. Don’t jump into your next direct marketing campaign with blinders on. Follow these 5 strategies to ensure your next campaign’s success!

Direct Mail: The Fundraising Champion

Fundraising is an integral part of many businesses and organizations. However, convincing people to donate some of their disposable income to your cause is not always an easy task, and it has been made even more difficult by the economic downturn. Luckily, direct mail is here to save the day. Direct mail is an extremely effective fundraising tactic, and any organization that depends on fundraising as a major source of revenue should absolutely be utilizing this practice.