In: direct mail

Direct Mail Marketing: Tips to Boost Your Response Rates

Direct Mail Marketing: Tips to Boost Your Response Rates

Direct mail marketing is an integral part of a well-balanced marketing mix. However, just like any other marketing strategy, it won’t succeed without the right combination of elements. Follow these tips for your next direct mail marketing campaign and watch your response rates soar.

Marketing 101: What Is Direct Marketing?

Marketing 101: What Is Direct Marketing?

Direct marketing is making direct contact with a specific audience to promote your products and services. It can be executed through...

4 Stand-Out Direct Mail Promotional Ideas

4 Stand-Out Direct Mail Promotional Ideas

There’s no doubt that direct mail marketing is as useful today as it was before the digital era. According to research...

Mailing List Mistakes to Avoid – Part 6: Be Open to List Suggestions

Mailing List Mistakes to Avoid – Part 6: Be Open to List Suggestions

Welcome to the final part of our “Mailing List Mistakes to Avoid” blog series. This blog series is a lineup of...

Mailing List Mistakes to Avoid – Part 5: Find a Trustworthy List Provider

Mailing List Mistakes to Avoid – Part 5: Find a Trustworthy List Provider

Welcome to Part 5 of the “Mailing List Mistakes to Avoid” blog series. This blog series will be a lineup of...

Mailing List Mistakes to Avoid – Part 4: Understand Your Data

Mailing List Mistakes to Avoid – Part 4: Understand Your Data

Welcome to Part 4 of the “Mailing List Mistakes to Avoid” blog series. This blog series will be a lineup of...

How to Measure and Track Direct Mail ROI

How to Measure and Track Direct Mail ROI

You’ve launched an awesome direct mail campaign, and now you’re getting responses. That’s great news! However, do you know how well...

Mailing List Mistakes to Avoid – Part 3: Understand Compilers vs. Brokers

Mailing List Mistakes to Avoid – Part 3: Understand Compilers vs. Brokers

Welcome to Part 3 of the “Mailing List Mistakes to Avoid” blog series. This series will be a lineup of major...

Mailing List Mistakes to Avoid - Part 2: Research List Providers

Mailing List Mistakes to Avoid – Part 2: Research List Providers

Welcome to Part 2 of the “Mailing List Mistakes to Avoid” blog series. This blog series will be a lineup of...

Mailing List Mistakes to Avoid - Part 1: Introduction to Investing in a List

Mailing List Mistakes to Avoid – Part 1: Introduction to Investing in a List

Welcome to “Mailing List Mistakes to Avoid” blog series. This series will be the ultimate lineup of major mistakes people make when...