Direct Marketing Ideas for St. Patrick’s Day Success
- March 4, 2014
- admin
- Blog PostsDirect Mail Marketing
Every holiday represents a unique and potentially profitable business opportunity for your company, as long as you take the time to...
5 Reasons to Run a Direct Mail Campaign
- January 14, 2014
- admin
- Blog PostsDirect Mail Marketing
Even in this age of increased digital marketing strategies, direct mail marketing remains an effective way to reach potential customers and...
Digital Overload and the Power of Direct Mail Marketing
- November 20, 2012
- admin
- Blog PostsDirect Mail Marketing
How many emails did you receive yesterday? Over 50? Over 100? As email marketing becomes more and more popular as a marketing medium, it is no secret that the number of emails filling up people’s inboxes is growing exponentially. Unfortunately, this is not a good sign for email marketers, because it means that every email has to overcome much more competition in order to get opened, let alone clicked on. We call this “Digital Overload”, and it severely limits the efficacy of email marketing efforts.
Direct Mail: The ‘Diamond in the Rough’ of Luxury Branding
- October 9, 2012
- admin
- Blog PostsDirect Mail Marketing
Marketing for luxury items is a very different game from most traditional marketing strategies. Most items can be sold based on the usefulness or efficacy of the product; luxury items, on the other hand, are not about selling a product so much as what that symbol represents, be it wealth, glamour, or power. Luxury brand marketing is first and foremost about branding, because luxury items have very little to do with necessity and a great deal to do with image and lifestyle. As it turns out, direct mail is especially suited to luxury branding; one might even say direct mail is the ‘diamond in the rough’ of luxury brand marketing. Let’s explore why.