In: direct mail piece
Most Popular Direct Mail Pieces for Campaigns
Direct mail continues to be an effective marketing strategy, even in this digital age. According to research by Statista, spending on...
How Direct Mail and Social Media Can Work Together
Do you often run direct mail campaigns? Have you been seeing the results you’ve hoped for? If you want to build...
Direct Mail Tips: Why You Should Consider Using Postcards
Running a direct mail postcard campaign not only helps you foster a relationship with your current customers, it also helps you...
Direct Marketing Ideas for St. Patrick’s Day Success
Every holiday represents a unique and potentially profitable business opportunity for your company, as long as you take the time to...
Digital Overload and the Power of Direct Mail Marketing
How many emails did you receive yesterday? Over 50? Over 100? As email marketing becomes more and more popular as a marketing medium, it is no secret that the number of emails filling up people’s inboxes is growing exponentially. Unfortunately, this is not a good sign for email marketers, because it means that every email has to overcome much more competition in order to get opened, let alone clicked on. We call this “Digital Overload”, and it severely limits the efficacy of email marketing efforts.
Direct Mail: The ‘Diamond in the Rough’ of Luxury Branding
Marketing for luxury items is a very different game from most traditional marketing strategies. Most items can be sold based on the usefulness or efficacy of the product; luxury items, on the other hand, are not about selling a product so much as what that symbol represents, be it wealth, glamour, or power. Luxury brand marketing is first and foremost about branding, because luxury items have very little to do with necessity and a great deal to do with image and lifestyle. As it turns out, direct mail is especially suited to luxury branding; one might even say direct mail is the ‘diamond in the rough’ of luxury brand marketing. Let’s explore why.
The Dreaded Deal Hunter: Why Direct Mail Coupons Are More Effective Than Daily Deal Sites
For a while, it seemed like I couldn’t go two days without hearing about some amazing deal one of my friends got on a daily deal site like Groupon or Living Social. Daily deals were all the rage, and businesses were raving about the enormous boost in business they had been seeing. However, as time has passed and many of those businesses have faded away, people have begun questioning the efficacy of these daily deal sites. Amidst all the debate, one thing has become crystal clear: Direct mail coupons are, and always were, much more effective at creating loyal, repeat customers. Why does direct mail have such a distinct advantage over online deals in the coupon world?
Telling Your Story with Direct Mail Marketing
Storytelling has been an integral aspect of society since the earliest civilizations. Passed from generation to generation by word of mouth or written word, stories have always shaped the way we view the world and relate to each other. Why are stories so powerful? They connect with us on an emotional level and tap into our desires and fears; stories remain in our memories long after cold facts.