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In: direct mail marketing

Direct Mail Marketing: Tips to Boost Your Response Rates

Direct Mail Marketing: Tips to Boost Your Response Rates

Direct mail marketing is an integral part of a well-balanced marketing mix. However, just like any other marketing strategy, it won’t succeed without the right combination of elements. Follow these tips for your next direct mail marketing campaign and watch your response rates soar.

Marketing 101: What is Direct Marketing?

Marketing 101: What is Direct Marketing?

Direct marketing is making direct contact with a specific audience to promote your products and services. Direct marketing can be executed...

4 Easy Postcard Marketing Design Tips

4 Easy Postcard Marketing Design Tips

If your business is looking to start a direct mail marketing campaign, postcard marketing is a great option. Postcards are one...

5 Steps to Successful B2B Direct Mail Marketing

5 Steps to Successful B2B Direct Mail Marketing

If your business caters to other businesses rather than consumers, then you already know that your marketing strategies need to adjust...

4 Stand-Out Direct Mail Promotional Ideas

4 Stand-Out Direct Mail Promotional Ideas

There’s no doubt that direct mail marketing is as useful today as it was before the digital era. According to research...

Direct Mail is Still King of Fundraising

Direct Mail is Still King of Fundraising

Even though online fundraising is on the rise, traditional direct mail is still one of the best ways to raise money...

Mailing List Mistakes to Avoid – Part 4: Understand Your Data

Mailing List Mistakes to Avoid – Part 4: Understand Your Data

Welcome to Part 4 of the “Mailing List Mistakes to Avoid” blog series. This blog series will be a lineup of...

Mailing List Mistakes to Avoid – Part 3: Understand Compilers vs. Brokers

Mailing List Mistakes to Avoid – Part 3: Understand Compilers vs. Brokers

Welcome to Part 3 of the “Mailing List Mistakes to Avoid” blog series. This series will be a lineup of major...

Mailing List Mistakes to Avoid - Part 1: Introduction to Investing in a List

Mailing List Mistakes to Avoid – Part 1: Introduction to Investing in a List

Welcome to “Mailing List Mistakes to Avoid” blog series. This series will be the ultimate lineup of major mistakes people make when...

Why Your Direct Mail Campaign Failed

Why Your Direct Mail Campaign Failed

Direct mail marketing is a powerful communication tool with incredible targeting abilities that can generate measurable sales results for your company....