What to Consider When Renting a Consumer Email List
- March 20, 2015
- admin
- Blog PostsEmail Marketing
Renting lists has had a bad reputation in the past. However, trustworthy list companies who can provide you with high-quality, responsive,...
Shelf Life of a Mailing List: Getting the Most Out of Purchased Lists
- October 16, 2012
- admin
- Blog PostsDirect Mail Marketing
When businesses dip their toes into the world of mailing lists for the first time, they often unwittingly make simple mistakes that jeopardize the success of their marketing campaigns. We know that being a first-time mailing list buyer can be tricky, because you simply don’t know what the best practices are. One of the most common mistakes we see with novice list buyers is that they’ll purchase or rent a mailing list, sit on it for a long time before using it, and then are surprised when their response rates are low. Respecting the shelf life of a mailing list is crucial to running a successful direct marketing campaign, so let’s clear this one up once and for all.