In: branding

Effective Customer Service: How to Handle Dissatisfied Customers

Due to online review sites, customer service is no longer a private matter as it once was. Since a complaint posted...


Why Direct Mail Marketing Works for Businesses

It might seem like direct mail should be dying out, considering the crazy digital age we live in, but this form...

Social Media Marketing: Using Twitter to Your Advantage

Social media marketing is an important strategy that is becoming more and more vital for all businesses. Maintaining an online presence...


3 Things Abraham Lincoln Can Teach Us About Building A Brand

Even today, Abraham Lincoln is powerfully connected with values like honesty, integrity, and the American Dream. But he didn't become one of our most respected presidents without knowing quite a bit about marketing his own cause. Here are three lessons we can learn from Abe about creating our own strong brand identities.