Why Direct Mail Marketing Works for Businesses
- July 22, 2013
- admin
- Blog PostsDirect Mail MarketingMarketing Strategy
It might seem like direct mail should be dying out, considering the crazy digital age we live in, but this form...
Social Media Marketing: Using Twitter to Your Advantage
- July 9, 2013
- admin
- Blog PostsMarketing Strategy
Social media marketing is an important strategy that is becoming more and more vital for all businesses. Maintaining an online presence...
3 Things Abraham Lincoln Can Teach Us About Building A Brand
- March 6, 2013
- admin
- Blog PostsMarketing Strategy
Even today, Abraham Lincoln is powerfully connected with values like honesty, integrity, and the American Dream. But he didn't become one of our most respected presidents without knowing quite a bit about marketing his own cause. Here are three lessons we can learn from Abe about creating our own strong brand identities.
How to Use Email Marketing As a Branding Tool
- July 2, 2012
- admin
- Blog PostsEmail Marketing
Email marketing is a valuable tool when it comes to branding your business. Whether or not your business is B2C or B2B, branding is an important part of developing credibility and customer loyalty. However, we focus on lead generation so often, many people don’t realize that email marketing can be effectively used as a brand awareness tactic as well. Let’s delve into the basics of branded email marketing to examine its uses and strengths.