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Figuring Out What Your Audience Wants From Your Content

Building relevant and compelling content can be a hard thing to accomplish. Some companies just seem to know what their audience...

Useful Marketing Lessons from HBO’s Silicon Valley

The first season of HBO’s new television series Silicon Valley just finished up this Sunday. The show about the San Francisco...

Branding Lessons: How to Be a Good Storyteller

Are you trying to build a brand and draw in new customers? Focusing on storytelling in order to sell a product...

Picking the Right Marketing Services for Your Company

Creating a marketing strategy and picking the right marketing services for your business might seem overwhelming, but it’s necessary if you...

How to Make Your Brand Stick

What do you want your company to be? How is your company identified by other people? The answer to these questions...

The Holiday Season: Preparing Your Marketing Strategy for the Upcoming Months

Fall has arrived and the holidays are approaching fast, so preparing your marketing strategy for the upcoming season is crucial for...

The Importance of Social Media Marketing

The Importance of Social Media Marketing

Social Media Marketing is an excellent way to connect and foster a community with your customers. Since so many people have...

Five Examples of Big Brand Marketing Campaign Failures

It’s in the best interest of your company to attract customers through thoughtful marketing campaigns, but when your campaigns become unforgettable...

Effective Customer Service: How to Handle Dissatisfied Customers

Due to online review sites, customer service is no longer a private matter as it once was. Since a complaint posted...

Why Direct Mail Marketing Works for Businesses

Why Direct Mail Marketing Works for Businesses

It might seem like direct mail should be dying out, considering the crazy digital age we live in, but this form...