In: brand

Figuring Out What Your Audience Wants From Your Content

Building relevant and compelling content can be a hard thing to accomplish. Some companies just seem to know what their audience...

Useful Marketing Lessons from HBO’s Silicon Valley

The first season of HBO’s new television series Silicon Valley just finished up this Sunday. The show about the San Francisco...

Branding Lessons: How to Be a Good Storyteller

Are you trying to build a brand and draw in new customers? Focusing on storytelling in order to sell a product...

How to Make Your Brand Stick

What do you want your company to be? How is your company identified by other people? The answer to these questions...

Five Examples of Big Brand Marketing Campaign Failures

It’s in the best interest of your company to attract customers through thoughtful marketing campaigns, but when your campaigns become unforgettable...

Effective Customer Service: How to Handle Dissatisfied Customers

Due to online review sites, customer service is no longer a private matter as it once was. Since a complaint posted...

Why Direct Mail Marketing Works for Businesses

Why Direct Mail Marketing Works for Businesses

It might seem like direct mail should be dying out, considering the crazy digital age we live in, but this form...

Social Media Marketing: Using Twitter to Your Advantage

Social media marketing is an important strategy that is becoming more and more vital for all businesses. Maintaining an online presence...

3 Things Abraham Lincoln Can Teach Us About Building A Brand

3 Things Abraham Lincoln Can Teach Us About Building A Brand

Even today, Abraham Lincoln is powerfully connected with values like honesty, integrity, and the American Dream. But he didn't become one of our most respected presidents without knowing quite a bit about marketing his own cause. Here are three lessons we can learn from Abe about creating our own strong brand identities.

How to Use Email Marketing As a Branding Tool

Email marketing is a valuable tool when it comes to branding your business. Whether or not your business is B2C or B2B, branding is an important part of developing credibility and customer loyalty. However, we focus on lead generation so often, many people don’t realize that email marketing can be effectively used as a brand awareness tactic as well. Let’s delve into the basics of branded email marketing to examine its uses and strengths.