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Make Your Mark with a Back-to-School Direct Mail Campaign

It’s that time of the year again, folks! The sudden increase in rush hour traffic, the office supplies section at Target...

Last-Minute Back-To-School Email Marketing Campaigns

Back-to-school season is in full swing, and although many businesses think about conducting back-to-school marketing campaigns, sometimes the season creeps up...

Back-To-School Marketing Tips: Get an Early Start

Since most school-aged children—along with college and graduate students—head back to class around mid-August to early September, it’s time to start...

What Can Back-To-School Season Do For Your Business?

Back-to-school season is here, and with it comes a myriad of marketing opportunities for B2C businesses. Did you know that consumers will spend about $70 billion on back-to-school supplies this year? This is the second largest consumer spending event of the year, second only to the winter holiday season. As kids head back to school, their parents will be bombarded with back-to-school ads from every direction, so it is vital that you get your message out to them early!