In: b2b marketing
Trick or Treat: Tips for the Halloween Marketing Season
Fall is quickly approaching, and with it comes that ghoulish holiday where jack-o-lanterns gleam from porches and people disguise themselves in elaborate costumes for one night. That’s right, Halloween is almost here, and if your business hasn’t at least considered adding a Halloween marketing campaign to your agenda, then you’re missing out! Halloween is expected to drive over $7 billion in retail sales in 2012, so make sure you capitalize on this holiday before it’s too late!
6 B2B Marketing Mistakes and How to Avoid Them
B2B marketing can be a tricky proposition; while it comes with its unique challenges, it can also bring in huge rewards if done correctly. Part of this process is learning from your mistakes. Luckily, you don’t have to reinvent the wheel! Check out these 6 B2B marketing mistakes and how to avoid them for your next campaign!
B2B Mobile Marketing: The Elephant in the Room
Marketers these days can’t seem to praise mobile marketing highly enough, but there’s an elephant in the room that needs discussing: What about B2B mobile marketing? In the marketing blogosphere, mobile seems to be a dream-come-true for B2C marketing efforts, but no one is discussing how B2B can benefit from mobile marketing. Many B2B marketers are wondering if they should even bother with it. As it turns out, mobile marketing can and should be used for B2B marketing purposes, and here’s why.