Direct Mail: 2012 Presidential Candidates Use Tried-and-True Marketing Methods
- April 9, 2012
- admin
- Blog PostsDirect Mail Marketing
Presidential candidates have a lot at stake when it comes to the success of their marketing campaigns, and it seems that, in the upcoming election, direct mail is still the marketing backbone that candidates turn to in times of need. Amidst accusations that direct mail has become obsolete, the 2012 presidential candidates’ marketing efforts paint a very different picture: Direct mail is a key component of every single candidate’s strategy.