Marketers tend to overlook Pinterest’s social media marketing potential to bring in more business and spread the word about their brand, but using the popular site does offer many benefits. Over the past couple of years, Pinterest has become one of the most popular social networks next to Facebook and Twitter, so it would be foolish to ignore the growing site. In terms of social media marketing, Pinterest helps you expand the reach of your business to potential customers you might not engage otherwise. Here are a few ways you can benefit from using Pinterest for social media marketing.

Customer Engagement

Finding a way to engage with your customers is an important part of any social media marketing strategy. Pinterest makes it simple to find and interact with potential customers. You can comment on their pins or create boards that allow you to repost pins from other users. This engagement will help you form a stronger bond with your customers and hopefully increase customer loyalty.

Drive in Traffic

If you want to drive more traffic to your website, Pinterest is the way to go, especially if your business offers physical products. Since you can post pins that link directly to your website, you can bring users to a specific landing page in order to promote your products and services. It’s important not to ignore Pinterest for social media marketing purposes, because bringing in more traffic could help you drive in more business. Pinterest allows an easy way to draw users to your website and browse through what you have to offer.

Promote Content

If you’re looking for a simple and effective way to share your content on your social media sites, consider pinning it on Pinterest. The social network is great for promoting blog posts from your business blog and increasing readership. Pinterest makes it easy to connect your content and increase the chances that your blog posts will reach more readers.  Providing more access to your posts will improve your chances of having your content shared.

Convert Visitors

Many people with Pinterest profiles are using the site to search for and save products they like. By creating their own boards, they can pin items they are interested in purchasing. This makes Pinterest a useful site for social media marketing purposes and for turning profile browsers into customers. You’ll be able to use Pinterest to convert visitors into customers, as long as you link to your website, and make it easy for them to purchase from you.

Visual Appeal

Pinterest offers a level of visual appeal that many other social media sites do not. Since much of the website revolves around the use of images, you’ll be able to reach potential customers through visually appealing photos. Customers can get a taste of what you offer and you can get creative with the images you use on the website. Intriguing images will help draw in potential customers and get them interested in your products and services.

Humanize Your Brand

By engaging in social media marketing, you’ll help humanize your brand. Pinterest allows you to get creative with your marketing efforts and lets your customers see the real you. You can have fun with Pinterest by featuring pins from customers and sharing content from your blog. Through exposure on social media sites, people will really get a feel for what your company is like, which will make you more relatable.

In addition to direct mail marketing and email marketing, social media marketing on sites like Pinterest will help your company create a solid marketing strategy and draw in more business. Is your company on Pinterest? What has your experience been? Connect with us on Pinterest!

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