Marketing Blog

• November 13, 2012
• admin
• Blog PostsMarketing Strategy

Purchasing a list of targeted sales leads is a great way to identify potential customers for your business, but what is the next step after you have already purchased that list? If your list includes verified phone numbers, a common response is to have your sales representatives begin cold calling that list. Cold calling can be a very effective way to utilize your sales leads. However, the practice of cold calling is often bogged down by outdated techniques that, more often than not, turn off prospects rather than engaging their interest. If you want your sales leads to live up to their full potential, make sure your sales staff doesn’t commit any of these cold calling faux pas.

• November 6, 2012
• admin
• Blog PostsEmail Marketing

Tracking email metrics is not as straightforward as many would like to think. Open rates are misleading; links can be clicked multiple times by the same person; and on top of all that, it can be difficult to know which metrics actually merit your attention, and which metrics just aren’t that important. Everyone has their own opinion on which email metrics are the most important. However, those various arguments will have to wait for another blog post. Today we are going to discuss a slightly different email tracking dilemma: Is Google Analytics a good tool for analyzing the success of an email campaign? Today we will examine both its strengths and its limitations as it relates to email marketing.

• October 30, 2012
• admin
• Blog PostsMobile Marketing

It’s no secret that mobile marketing is one of the biggest trends in the marketing world today. Even direct marketing purists are beginning to incorporate mobile into their marketing strategies, because there is no denying that consumers are accessing web pages and making purchases directly through their mobile phones in astonishing numbers. That being the case, it is more important than ever to make sure that you create mobile landing pages that are optimized for conversion, especially if you are running a marketing campaign that features a QR code. Don’t let those mobile visitors slip away because you weren’t prepared for them! Here are 5 tips to ensure that doesn’t happen.

• October 23, 2012
• admin
• Blog PostsMarketing Strategy

In the direct mail marketing world, we have a common saying: “Junk mail is just mail delivered to the wrong person.” Now I know it sounds a little gimmicky, but there is actually truth in this saying, not just for direct mail but for all types of lead generation marketing. Junk mail ceases to be “junk” when the recipient actually needs or wants what that mail piece offers. At that point, it transitions into something useful, even welcome, especially if it solves a problem. The term “junk mail” refers, not to all promotional mailings, but to promotional mailings that were not relevant to the recipient.