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Marketing Blog

Marketing Blog

How to Measure and Track Direct Mail ROI

You’ve launched an awesome direct mail campaign, and now you’re getting responses. That’s great news! However, do you know how well...

Marketing Blog

Mailing List Mistakes to Avoid – Part 3: Understand Compilers vs. Brokers

Welcome to Part 3 of the “Mailing List Mistakes to Avoid” blog series. This series will be a lineup of major...

Marketing Blog

How to Add Background Images in Emails

Images in emails can be very powerful, especially when combined with a riveting headline and call-to-action. However, they have one major...

Marketing Blog

Mailing List Mistakes to Avoid – Part 2: Research List Providers

Welcome to Part 2 of the “Mailing List Mistakes to Avoid” blog series. This blog series will be a lineup of...

Marketing Blog

Mailing List Mistakes to Avoid – Part 1: Introduction to Investing in a List

Welcome to “Mailing List Mistakes to Avoid” blog series. This series will be the ultimate lineup of major mistakes people make when...

Marketing Blog

Should You Use Visual Content in Email Campaigns?

Ever since digital content has become popular, most if not all marketing content has become much more visual. According to research...

Marketing Blog

Is Your Email a Spam Trigger?

As an email marketer, you probably spend most of your time making sure you have a good list, drafting the email...

Marketing Blog

5 Stand Out Summer Email Marketing Campaigns of 2016

Summer is an exciting time for email marketing. It’s no secret we appreciate a good email marketing campaign. We also happen...

Marketing Blog

US Data Corporation Receives 2016 Omaha Award

US Data Corporation has been inducted into the2016 Omaha Award in the Marketing Consulting Services category by the Omaha Award Program. US...

Marketing Blog

Why Your Direct Mail Campaign Failed

Direct mail marketing is a powerful communication tool with incredible targeting abilities that can generate measurable sales results for your company....