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Marketing Blog

Don’t Delete Inactive Email Subscribers

For many years, email marketers have been advised to delete inactive email subscribers from their email databases. Inactive email subscribers have...

Marketing Blog

5 Ways to Integrate Email and Social Media Marketing

It’s no surprise that social media marketing is a star shining brightly in the marketing-sphere these days. However, it’s also important...

Marketing Blog

Mailing List Mistakes to Avoid – Part 6: Be Open to List Suggestions

Welcome to the final part of our “Mailing List Mistakes to Avoid” blog series. This blog series is a lineup of...

Marketing Blog

Mailing List Mistakes to Avoid – Part 5: Find a Trustworthy List Provider

Welcome to Part 5 of the “Mailing List Mistakes to Avoid” blog series. This blog series will be a lineup of...

Marketing Blog

Email Newsletters 101: Create a Newsletter That Works

The email newsletter is one of the most common and useful types of email marketing. Email newsletters can help businesses connect...

Marketing Blog

Mailing List Mistakes to Avoid – Part 4: Understand Your Data

Welcome to Part 4 of the “Mailing List Mistakes to Avoid” blog series. This blog series will be a lineup of...

Marketing Blog

How to Measure and Track Direct Mail ROI

You’ve launched an awesome direct mail campaign, and now you’re getting responses. That’s great news! However, do you know how well...

Marketing Blog

Mailing List Mistakes to Avoid – Part 3: Understand Compilers vs. Brokers

Welcome to Part 3 of the “Mailing List Mistakes to Avoid” blog series. This series will be a lineup of major...

Marketing Blog

How to Add Background Images in Emails

Images in emails can be very powerful, especially when combined with a riveting headline and call-to-action. However, they have one major...

Marketing Blog

Mailing List Mistakes to Avoid – Part 2: Research List Providers

Welcome to Part 2 of the “Mailing List Mistakes to Avoid” blog series. This blog series will be a lineup of...