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Marketing Blog

Marketing Blog

How to Get More Opens from Email Subscribers

Email campaigns can help you connect with your customers, but people today are very picky about which emails they choose to...

Marketing Blog

Highlights of Gmail’s Support for Embedded Styles and Media Queries

Since August, email marketers around the world have been looking forward to Gmail’s new support for media queries and responsive design....

Marketing Blog

7 Spooktacular Halloween Marketing Statistics of 2016

The start of the new school year is usually the first indication that autumn is near. However, for many seeing Halloween...

Marketing Blog

4 Stand-Out Direct Mail Promotional Ideas

There’s no doubt that direct mail marketing is as useful today as it was before the digital era. According to research...

Marketing Blog

Kick-Off Your Fall Direct Mail Marketing Today

The weather has finally started to cool down, school is in full swing, and pumpkin spice is everywhere! It’s definitely fall....

Marketing Blog

Email Personalization: Collect, Segment, and Use Customer Data

Have you ever walked into your local coffee shop and the barista knows your name, or even better, remembers your usual order?...

Marketing Blog

Direct Mail is Still King of Fundraising

Even though online fundraising is on the rise, traditional direct mail is still one of the best ways to raise money...

Marketing Blog

5 Email Mistakes You’re Probably Making

I’ve said it, you’ve heard it, but I’ll repeat it: email marketing is one of the most effective ways to reach...

Marketing Blog

[INFOGRAPHIC] Fall and Winter Holiday Consumer Trends

As the weather cools down and leaves start changing colors, we know what’s coming: the holiday season! The busiest and most...

Marketing Blog

Don’t Delete Inactive Email Subscribers

For many years, email marketers have been advised to delete inactive email subscribers from their email databases. Inactive email subscribers have...