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Marketing Blog

Marketing Blog

Email Personalization: Collect, Segment, and Use Customer Data

Have you ever walked into your local coffee shop and the barista knows your name, or even better, remembers your usual order?...

Marketing Blog

Direct Mail is Still King of Fundraising

Even though online fundraising is on the rise, traditional direct mail is still one of the best ways to raise money...

Marketing Blog

5 Email Mistakes You’re Probably Making

I’ve said it, you’ve heard it, but I’ll repeat it: email marketing is one of the most effective ways to reach...

Marketing Blog

[INFOGRAPHIC] Fall and Winter Holiday Consumer Trends

As the weather cools down and leaves start changing colors, we know what’s coming: the holiday season! The busiest and most...

Marketing Blog

Don’t Delete Inactive Email Subscribers

For many years, email marketers have been advised to delete inactive email subscribers from their email databases. Inactive email subscribers have...

Marketing Blog

5 Ways to Integrate Email and Social Media Marketing

It’s no surprise that social media marketing is a star shining brightly in the marketing-sphere these days. However, it’s also important...

Marketing Blog

Mailing List Mistakes to Avoid – Part 6: Be Open to List Suggestions

Welcome to the final part of our “Mailing List Mistakes to Avoid” blog series. This blog series is a lineup of...

Marketing Blog

Mailing List Mistakes to Avoid – Part 5: Find a Trustworthy List Provider

Welcome to Part 5 of the “Mailing List Mistakes to Avoid” blog series. This blog series will be a lineup of...

Marketing Blog

Email Newsletters 101: Create a Newsletter That Works

The email newsletter is one of the most common and useful types of email marketing. Email newsletters can help businesses connect...

Marketing Blog

Mailing List Mistakes to Avoid – Part 4: Understand Your Data

Welcome to Part 4 of the “Mailing List Mistakes to Avoid” blog series. This blog series will be a lineup of...