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Marketing Blog

Third-Party Cookies

Third-Party Cookies Are Taking Their Swan Dive – Now What?

The digital marketing landscape has undergone a seismic shift with the phasing out of third-party cookies by Google Chrome, the world's dominant web browser. These cookies, once a cornerstone of online advertising, allowed marketers to track user behavior across the web, enabling targeted advertising and customer journey analysis. This article explores the impact of this change, the value of direct marketing and marketing lists, and how first-party cookies can help bridge the gap.

Referral Marketing via US Data Corporation

Referral Marketing – A Comprehensive Guide for Marketers

Referral marketing represents a powerful tool in a marketer's arsenal. By understanding its importance, marketers can unlock its full potential. People trust recommendations from friends and family more than any other form of advertising. Learn how to turn satisfied customers into active promoters. We'll include steps to create a referral program, how to help your employees succeed, and offer tips that will make referral marketing a cornerstone of your company's marketing strategy.

data visualization

A Guide to 5 Top Data Visualization Tools

Running a business today, comes with more data than we know what to do with. The ability to interpret all this data, especially complex data sets, requires powerful data visualization tools. These data visualization tools can bring data to life, making it more useful and more actionable. We are going to introduce you to five leading data visualization tools. We'll explore their strengths, weaknesses, unique niches, and provide you a roadmap to help you choose the tool that is right for your needs.

Influencer Marketing

Is Influencer Marketing at a Dead End?

Influencer marketing has emerged as a pivotal strategy in digital marketing, harnessing the power of social media personalities to drive brand awareness, engagement, and conversion. Despite rumors of its decline, recent data indicates that influencer marketing remains not only viable but is experiencing significant growth and transformation. Explore its viability, emerging trends, and strategic implications for marketers looking to leverage influencers in their marketing campaigns.