If customers have already opted-in to your email list, it’s a great idea to keep them in the loop when it comes to your business. Many companies send out weekly email newsletters promoting new products or sharing related content, but some of us might not have the resources or the time to make it a regular thing. Also, we’re only human, so there might be times when we just forget to send out our newsletters when they’re supposed to go out. So, what do you do when you want to get an email newsletter out right away or you’re just not sure what you want to talk about? Here are a few tips on building a quick last-minute email newsletter.
Get to the point
If you don’t have a lot of time, it’s important that you get right to the point of your email newsletter. Make sure your headline is clear and that it states exactly what your recipients will be reading about once they open your email. Although your headlines should always be clear, if you have urgent news, you want to make sure your recipients don’t wait a long time before they open your emails. Copy Blogger explains the Four “U” Approach to writing headlines, which includes making sure they are—useful, ultra-specific, unique, and urgent. Let your customers know that it’s urgent that they act fast and that they want to know what’s in the content of your emails.
Focus on one product or service
When building a last-minute email newsletter, try to focus on one product or service. If you want to announce the release of a new product, don’t spend time filling your email with information about other products. Keep your newsletter simple and make it clear what you’re selling. If someone wanted to promote their new book release, for example, they would only make that book the focus of their email newsletter. You should always provide links to your main site and your other products, but you should pick one product and stick with it. This should help you cut down on the time it takes to build an email newsletter if you try to avoid providing too much content.
Offer something exclusive
If you want to send out something to your subscribers, and you don’t know what to focus on, try offering your recipients something exclusive. Not only will this help you gain email subscribers so they don’t miss out on any other exclusive offers, this is also a great way to reward your customers. Some good ideas are to offer a discount code that can be used on your website or create a promotion that can only be redeemed by email subscribers. This doesn’t take much time to put together and your recipients will appreciate receiving these exclusive offers.
Sending out last-minute email newsletters can be made less stressful if you keep it simple. Has your company ever had to send out a last minute email newsletter? What advice would you offer other email marketers? Share with us in the comments!