If you’ve been business blogging for a while now and haven’t seen the engagement you’ve been hoping for, there might be simple things you can do to improve your efforts.  Running a business blog is a great way to focus more attention on your company and the products and services you provide, as long as you put in the time and energy necessary to get the results you’re looking for. Here are a few simple ways to improve your business blogging efforts and increase engagement on your blog!

Set up a calendar

You should be updating your blog about 2-3 times a week, so creating a content calendar is a great way to stay on top of your business blogging efforts. A calendar should help you remain consistent. Start off by picking a couple days when you want to schedule a new blog post and brainstorm topics. Knowing what you want to write about ahead of time will help you stay organized.

Focus on SEO

If you haven’t been optimizing your posts for search engines, you should begin doing that as soon as possible. Focusing on SEO allows your posts to rank higher on Google, so that people can find your content easier. According to Search Engine Watch, “Search engines want to do their jobs as best as possible by referring users to websites and content that is the most relevant to what the user is looking for.” This means you need to optimize your posts if you want your content to be ranked high by search engines, since they’re looking for what’s most relevant to the users search.  It helps if you focus on a keyword that you’ll include several times during your post in order to optimize your content. Also, make sure to link to relevant websites that help back up the main points of your post.

Include guest posts

When you’re writing with SEO in mind, it helps to include guest posts. Including guests posts from a relevant source will not only take some of the pressure off of you as a business blogger, but it will also show search engines that you’re focusing on content from different sources—and as an extra perk, you might draw in some of guest blogger’s audience. Also, it’s a good idea to consider writing guest posts for other blogs, because those blogs will often include a backlink to your business blog and draw in new readers.

Write for your market

If you’re business blogging, it’s very important that you focus on writing for your market. This might seem like a no-brainer, but this can be difficult for some bloggers because it’s hard to keep thinking of new post ideas, especially if what you sell isn’t very glamorous or exciting. If you rent moving trucks, finding fresh topics isn’t as easy as if you sell clothing. Make sure you focus on topics that are relevant to your company as much as you can. For example, here at US Data one of the services we provide are highly-targeted mailing lists rentals. Therefore, on our blog we can focus on anything from direct mail marketing and email marketing to more general tips on improving your company’s marketing strategies. You can get creative, but make sure you find ways to tie it back to your business.

If you keep these tips in mind when you’re business blogging, you should see improvements if you put in the time and effort necessary. Does your company have a business blog? Are you satisfied with the results? Share with us!