Spring is here! While you take the time to reorganize your household and wardrobe, why not take the same approach to your email strategy? What better time is there to update and freshen up your email marketing? Here are a few spring tips to brighten up your email marketing.

Refresh Your Email Marketing List

Not everyone is a good fit for your product or service. Take this time to remove inactive contacts from your email list. Cleaning out your contact every once in a while may shorten your list, but it will boost email deliverability and engagement rates. Your list will be filled with solid prospects after some spring cleaning. Sort your email lists and segments into categories to determine which are worth keeping and which should go. According to research by Mail Chimp, segmented email campaigns have a 14.72% higher chance of opens than non-segmented campaigns.

Brighten Up Your Email Creative

Get your email subscribers in a cheerful mood by using a spring-themed email template. Decorate your email campaign with the colors of the season such as pastels – light shades of blue, pink, yellow, green, purple, and more. Do not forget to use colorful spring-themed imagery with flowers, trees, birds, etc.

Send a “Happy Spring” Email

Build loyalty and renew relationships with a delightful “Happy Spring” email. Your customers will appreciate your joyful gesture. You can create a spring email campaign filled with good wishes and perhaps a special offer. If you would like your email to go out for a certain spring holiday rather than a general email, all you need to do is prepare an email list, create an email campaign, and schedule it to go out on a certain day. If that sounds like too much work, working with an email broadcasting service like US Data Corporation can lighten the load by doing your email marketing for you.

Offer a Spring Promotion

If your business sells a product or service, there is no better way to brighten a customer’s mood and increase your sales than with a fresh offer. People are always looking for a deal. Here are a few examples of special promotional ideas you could use to energize your email marketing and wake your customers up from their winter slumber.

“Spring into Savings! Save an additional 50% with this coupon.”

“Hop on over to our store and get 25% off!”

“It’s time for spring cleaning! Check out our mega spring sale!”

It may seem like the winter season gets more marketing attention due to holidays like Christmas, but it is important to know that email marketing can be very effective during spring as well. There are so many great opportunities to engage and connect with your customers this spring. This includes holidays like Easter, Passover, Earth Day, Tax Day, Cinco de Mayo, Memorial Day, and Mother’s Day. That’s a total of 7 holidays in a span of only 2 months! Wow, so many marketing opportunities! So, use it to your advantage. Specialized email campaigns take a bit of extra creativity, but hopefully with our blog post, you will be able to pull one off before the season ends. Do you plan to run a special spring email campaign? Tell us about it in the comments! For additional email marketing assistance, feel free to contact US Data Corporation at 888-578-3282.