As the weather cools down and leaves start changing colors, we know what’s coming: the holiday season! The busiest and most lucrative time for most businesses is just around the corner. We know it’s only mid-September, but it’s never too early for marketers to start preparing for the holiday rush. Marketers aren’t the only ones getting to work early; consumers are already starting to shop. It’s important to pay close attention to consumer behavior and consumer trends so you as a marketer know what to expect and how to best take advantage of the holiday season. Get your marketing plans ready.