With the recent popularity of social media, it is easy to overlook using email marketing for your small business. After all, who uses email anymore? Turns out many people do! According to research by The Radicati Group, 191.4 billion emails are sent and received each day worldwide. Despite the growth of social media marketing, email remains one of the most effective marketing tools available for small businesses. People who buy products marketed through email spend 138% more than people who don’t receive email offers, according to research by Convince and Convert. If these statistics are not convincing enough, here are 4 additional reasons why email marketing should be your best friend.

Email is Cost-Friendly

Email marketing is an affordable way to stretch your small business marketing budget. There is virtually no production or material expense; all you need to do is create an email and send it out. In addition, if you do not have the technical skills to create an email campaign, there are email marketing services available that let you eliminate the creative costs of hiring designers. Email marketing services often provide pre-made templates that are easy to use. However, in order to send a successful campaign, you need email subscribers to send it to. If you do not have an email list, it’s okay. Email broadcast providers like US Data Corporation not only offer creative email design solutions, but they also offer opted-in email lists as well. Once the initial cost of signing up with an email service provider or email broadcast provider has been covered, using email involves low expenses. Email marketing allows a small business to market their company successfully without hiring a whole marketing department or increasing the workload of existing staff. Email saves time and money.

Email is Easy to Measure

Email marketing’s results are easy to measure. The ability to monitor open rates, bounce rates, click-thru-rates, unsubscribe rates, and conversion rates can help you determine how your email campaigns are doing. By knowing the campaign results, you can tweak your marketing strategy and/or future email campaigns as necessary.

Email is Immediate

Unlike many other kinds of marketing, email marketing generates immediate response. These responses can range from clicks, engagement with the email, to online transactions. Your business will be able to obtain measurable results quickly. Email’s quick communication ability also enables your small business to provide customers with immediate information. This allows instant access to their questions and feedback, which can strengthen B2C trust and loyalty. Email marketing can help your small business build and maintain a good relationship with your customers.

Email is Customizable

You can send an email to everyone on your email list, or you can target specific segments with more relevant messages. It’s easy to create different email campaigns for different audience groups. For example, if you are a retail shop that sells clothing for women and men, you can create two separate email campaigns for each gender. When you purchase an email list from a list company, you can target recipients by many different types of demographics, such as age, gender, income, location, buying habits, and much more.

There is a reason that your inbox is often full of new email messages every day; people use email daily. According to an article by McKinsey & Co., email marketing is 40 times more effective than Facebook and Twitter combined as a way to acquire new customers. The bottom line is that email marketing is an effective and easy marketing tool to use. Your small business can use this powerful tool the same way that large companies do. No matter how small your business is, the benefits of email marketing are too big to pass up. If you have any further questions about email marketing or email lists, please call US Data Corporation at (888) 578-3282 today!