An email campaigns is a wallet-friendly marketing tool for businesses. It is practical and convenient, as long as your have internet. Email campaigns are a great way to keep you company alive and in the minds of customers and prospects. An email campaign is more than just sending out a coupon though. There are many different ways you can use email to approach your audience. In today’s blog post, we are going to take a look at a couple of different ways you can use email for your business, besides coupons.
Welcome
The purpose of welcome emails is to welcome new members, of course! This type of email campaign helps you get off to a good start with your new email subscriber. A welcome email gives you a chance to thank the new customer for signing up. You can use this email to let your new customer know that they will get out of their new membership. This reinforces the customer’s decision of joining.
Newsletter
Email newsletters inform customers about company news and bring brand awareness to the reader. Think of an email newsletter as a mini, email version of a newspaper. This email campaign should include relevant news about your industry and business. You can include recent blog posts, new product info, special offers, and more. Make sure your contact information is easy to find. The purpose of your newsletter isn’t to sell, but to intrigue customers and have them reach out to you because they thought your newsletter was interesting or helpful.
Catalog
Catalog email campaigns are like newsletters, but focus more on images and short descriptions with pricing, rather than communicating through articles or dialogue pieces.
Video
Video email campaigns are another form of email marketing that is a cross between a newsletter and catalog. Video combines a narrative with images, video footage, and graphics. Video marketing may be a little more advanced than the other email campaigning tools because you actually need to make the video. If you have to skills to do so, I totally recommend it. Video in emails is becoming a growing trend.
Press Release
This type of email campaign is used to inform customers of a particular new product, service or promotion. Unlike a newsletter of catalog, press releases focus on one message and are designed to inform readers and entice them to visit your website or store.
Email campaigns are just an important tool for today’s businesses, big and small. However, many companies fail to use email effectively. If you want to take your email marketing to the next level, try using these different forms of email campaigns. Whether you want to be in touch with new leads, warm up prospects, interest existing customers, an email campaign can serve as a very useful way to affect your audience.