In: Mobile Marketing

Online Marketing: 4 Effective Ways to Tackle Cyber Monday

Cyber Monday, the biggest online shopping day of the year, ties up the massive Thanksgiving sales weekend. Black Friday and Cyber...

New FCC Regulations For Telemarketers: Protect Your Company

Making sure your company is up-to-date on FCC regulations is an important step to becoming a compliant telemarketer, and it’s crucial...

Mobile Marketing: Optimizing Your Web Presence for Mobile Usability

Mobile marketing can be defined as the process of marketing to people via their mobile devices, but there’s much more to...

5 Tips to Optimize Your Mobile Landing Pages

It’s no secret that mobile marketing is one of the biggest trends in the marketing world today. Even direct marketing purists are beginning to incorporate mobile into their marketing strategies, because there is no denying that consumers are accessing web pages and making purchases directly through their mobile phones in astonishing numbers. That being the case, it is more important than ever to make sure that you create mobile landing pages that are optimized for conversion, especially if you are running a marketing campaign that features a QR code. Don’t let those mobile visitors slip away because you weren’t prepared for them! Here are 5 tips to ensure that doesn’t happen.

B2B Mobile Marketing: The Elephant in the Room

Marketers these days can’t seem to praise mobile marketing highly enough, but there’s an elephant in the room that needs discussing: What about B2B mobile marketing? In the marketing blogosphere, mobile seems to be a dream-come-true for B2C marketing efforts, but no one is discussing how B2B can benefit from mobile marketing. Many B2B marketers are wondering if they should even bother with it. As it turns out, mobile marketing can and should be used for B2B marketing purposes, and here’s why.