In: Marketing Strategy

Five Examples of Big Brand Marketing Campaign Failures

It’s in the best interest of your company to attract customers through thoughtful marketing campaigns, but when your campaigns become unforgettable...

Direct Marketing Campaigns: Learning From An Unsuccessful Campaign

Direct marketing campaigns can be an excellent way to generate potential customers and leads, but what should you do when you...

Why Direct Mail Marketing Works for Businesses

Why Direct Mail Marketing Works for Businesses

It might seem like direct mail should be dying out, considering the crazy digital age we live in, but this form...

Email Marketing: Helpful Tips on What NOT to Do

Email Marketing: Helpful Tips on What NOT to Do

Email marketing is an incredible tool for expanding your business and making your brand recognizable, but bad email practices could cause...

Social Media Marketing: Using Twitter to Your Advantage

Social media marketing is an important strategy that is becoming more and more vital for all businesses. Maintaining an online presence...

3 Things Abraham Lincoln Can Teach Us About Building A Brand

3 Things Abraham Lincoln Can Teach Us About Building A Brand

Even today, Abraham Lincoln is powerfully connected with values like honesty, integrity, and the American Dream. But he didn't become one of our most respected presidents without knowing quite a bit about marketing his own cause. Here are three lessons we can learn from Abe about creating our own strong brand identities.

How To Choose A Marketing List That Works

When I think of choosing a marketing list for my business, I’m reminded of my baker friend, Emma, who once brought a platter of buttery, egg-based brownies to a party of strict vegans - all of whom politely declined. Was there anything wrong with Emma’s product? Not at all. I personally shoveled 4 of them into my mouth like I was suffering from a brownie deficiency. But even if you have a great offer and package it beautifully, it means nothing if you’re trying to deliver it to people who have no use for it. Here are some key reminders on how to choose a marketing list that won’t leave you with egg on your face:

Finding New Customers for the New Year

2013 is now in full swing, and as we all know, a new year is always a great time for new beginnings – and new customers. As the new year kicks in, this is the perfect time to refocus on marketing goals that you may have lost sight of in 2012, rekindle projects that got put on the backburner, and rejuvenate your customer base. Make new customer acquisition your priority in 2013 by following these 3 simple steps.

How My Dating Life Will Save Your Marketing. (You’re Welcome.)

I’m face-to-face with a marketing problem. The problem is about 5’10, brown-eyed, and is talking about his mother with his mouth full. This is one of the many dates I’ve been on recently who had me at hello and then lost me shortly after. Why? Because, I realized, when it comes to getting someone invested in you, being smart and having a lot to offer just isn’t enough. (Sorry, Date #8.) If your marketing milkshake isn’t bringing all your clients to the yard, ask yourself these three questions.

Top 15 Holiday Marketing Campaigns of 2012

Last year we looked at the top holiday marketing campaigns of 2011 and found some true classics. From Crazy Target Lady...