In: Marketing Strategy

• July 16, 2012
• admin
• Blog PostsMarketing Strategy

Effective and memorable direct marketing campaigns do not simply materialize based on luck; they require lots of hard work, planning, and strategizing. Don’t jump into your next direct marketing campaign with blinders on. Follow these 5 strategies to ensure your next campaign’s success!

• June 12, 2012
• admin
• Blog PostsMarketing Strategy

The world of mailing lists can be a complicated one, especially as a first-time list buyer, and it can be difficult to know which kind of list is right for your business. In an effort to demystify the process, let’s break down a couple of data buzzwords you’ll often hear: response lists and compiled lists. Understanding these types of data and their uses could be your first step towards marketing success.

• March 12, 2012
• admin
• Blog PostsMarketing Strategy

Many businesses are initially wary of targeted marketing. This is because the idea of marketing to less people in order sell more sounds counterintuitive. Trust us – it’s not. Here’s why your business cannot afford to overlook targeted marketing.

• January 30, 2012
• admin
• Blog PostsMarketing Strategy

With our recent economic crisis at hand, it is no secret that many American businesses have been struggling to stay afloat...