In: Marketing Strategy
Response Lists vs Compiled Lists: Which Is Right For You?
The world of mailing lists can be a complicated one, especially as a first-time list buyer, and it can be difficult to know which kind of list is right for your business. In an effort to demystify the process, let’s break down a couple of data buzzwords you’ll often hear: response lists and compiled lists. Understanding these types of data and their uses could be your first step towards marketing success.
Targeted Marketing: Focus on Less to Sell More
Many businesses are initially wary of targeted marketing. This is because the idea of marketing to less people in order sell more sounds counterintuitive. Trust us – it’s not. Here’s why your business cannot afford to overlook targeted marketing.