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In: Marketing Strategy

4 St. Patrick’s Day Promotional Marketing Ideas

4 St. Patrick’s Day Promotional Marketing Ideas

Holidays are golden opportunities for businesses to take advantage of. By using the right marketing approach, you can create holiday promotions...

Super Bowl 50 Ads Round-Up

Super Bowl 50 Ads Round-Up

A week and a half have already passed since Super Bowl 50 aired on television. In other words, Super Bowl happened...

Targeted Marketing vs. Mass Marketing

Targeted Marketing vs. Mass Marketing

Research by the U.S. Small Business Administration recommends spending 7-8% of your gross revenue for marketing and advertising if your business...

3 Killer Halloween Marketing Tips and Ideas

3 Killer Halloween Marketing Tips and Ideas

The holiday season is just around the corner, and it’s starting with Halloween! Halloween is one of the highest grossing annual...

Don’t Ignore These 3 Marketing Focus Areas

Don’t Ignore These 3 Marketing Focus Areas

The marketing landscape is constantly changing. You have to stay on top of trends while continually managing existing efforts. However, even...

A Beginner’s Guide to Defining Your Target Market

A Beginner’s Guide to Defining Your Target Market

You may want as many people as possible to know about your business, but the more people you want to reach,...

Targeted Marketing: The Secret to Direct Marketing Success

Targeted Marketing: The Secret to Direct Marketing Success

According to the US Census Bureau, there are over 120 million households in the United States. When designing a direct marketing...

5 Tips to Get Your Direct Marketing Campaigns Noticed

5 Tips to Get Your Direct Marketing Campaigns Noticed

Direct marketing campaigns are about making a direct connection with prospects and customers to promote your product and/or services. Direct marketing...

Dive into 2015 with an Effective Marketing Plan: Social Media Marketing

Dive into 2015 with an Effective Marketing Plan: Social Media Marketing

Welcome to the second part of our 2015 Effect Marketing blog series! If you haven’t read our first post about what...

Dive into 2015 with an Effective Marketing Plan

Dive into 2015 with an Effective Marketing Plan

Happy 2015! What better way to take on the new business year than with a fresh marketing plan? If you haven’t...