In: Email Marketing

Information and tips relating to email marketing, email lists, email design best practices, and more!

Highlights of Gmail’s Support for Embedded Styles and Media Queries

Highlights of Gmail’s Support for Embedded Styles and Media Queries

Since August, email marketers around the world have been looking forward to Gmail’s new support for media queries and responsive design....

Email Personalization: Collect, Segment, and Use Customer Data

Email Personalization: Collect, Segment, and Use Customer Data

Have you ever walked into your local coffee shop and the barista knows your name, or even better, remembers your usual order?...

5 Email Mistakes You’re Probably Making

5 Email Mistakes You’re Probably Making

I’ve said it, you’ve heard it, but I’ll repeat it: email marketing is one of the most effective ways to reach...

Don’t Delete Inactive Email Subscribers

Don’t Delete Inactive Email Subscribers

For many years, email marketers have been advised to delete inactive email subscribers from their email databases. Inactive email subscribers have...

5 Ways to Integrate Email and Social Media Marketing

5 Ways to Integrate Email and Social Media Marketing

It’s no surprise that social media marketing is a star shining brightly in the marketing-sphere these days. However, it’s also important...