In: Email Marketing

Information and tips relating to email marketing, email lists, email design best practices, and more!

Email Personalization: Collect, Segment, and Use Customer Data

Email Personalization: Collect, Segment, and Use Customer Data

Have you ever walked into your local coffee shop and the barista knows your name, or even better, remembers your usual order?...

5 Email Mistakes You’re Probably Making

5 Email Mistakes You’re Probably Making

I’ve said it, you’ve heard it, but I’ll repeat it: email marketing is one of the most effective ways to reach...

Don’t Delete Inactive Email Subscribers

Don’t Delete Inactive Email Subscribers

For many years, email marketers have been advised to delete inactive email subscribers from their email databases. Inactive email subscribers have...

5 Ways to Integrate Email and Social Media Marketing

5 Ways to Integrate Email and Social Media Marketing

It’s no surprise that social media marketing is a star shining brightly in the marketing-sphere these days. However, it’s also important...

Email Newsletters 101: Create a Newsletter That Works

Email Newsletters 101: Create a Newsletter That Works

The email newsletter is one of the most common and useful types of email marketing. Email newsletters can help businesses connect...