In: Email Marketing

Information and tips relating to email marketing, email lists, email design best practices, and more!

Don’t Delete Inactive Email Subscribers

Don’t Delete Inactive Email Subscribers

For many years, email marketers have been advised to delete inactive email subscribers from their email databases. Inactive email subscribers have...

5 Ways to Integrate Email and Social Media Marketing

5 Ways to Integrate Email and Social Media Marketing

It’s no surprise that social media marketing is a star shining brightly in the marketing-sphere these days. However, it’s also important...

Email Newsletters 101: Create a Newsletter That Works

Email Newsletters 101: Create a Newsletter That Works

The email newsletter is one of the most common and useful types of email marketing. Email newsletters can help businesses connect...

How to Add Background Images in Emails

How to Add Background Images in Emails

Images in emails can be very powerful, especially when combined with a riveting headline and call-to-action. However, they have one major...

Should You Use Visual Content in Email Campaigns?

Should You Use Visual Content in Email Campaigns?

Ever since digital content has become popular, most if not all marketing content has become much more visual. According to research...

Is Your Email a Spam Trigger?

Is Your Email a Spam Trigger?

As an email marketer, you probably spend most of your time making sure you have a good list, drafting the email...

5 Stand Out Summer Email Marketing Campaigns of 2016

5 Stand Out Summer Email Marketing Campaigns of 2016

Summer is an exciting time for email marketing. It’s no secret we appreciate a good email marketing campaign. We also happen...

Back-to-School Email Campaign Tips & Tricks

Back-to-School Email Campaign Tips & Tricks

Did you know back-to-school season is the second largest shopping season of the year? According to research by the National Retail...

4 Email Marketing Tactics to Build Customer Loyalty

4 Email Marketing Tactics to Build Customer Loyalty

As marketers, one of our goals is to connect with our customers to build a relationship. When done well, loyalty email...

5 Last-Minute Father’s Day Email Campaign Ideas

5 Last-Minute Father’s Day Email Campaign Ideas

Holidays are a great time to broadcast email campaigns to boost sales and gain new leads. Statistics by the National Retail Federation...